About Frank Palmasani

Frank Palmasani has been dedicated to helping families find affordable college options for more than 30 years.

He started learning about the college financial aid process in 1976, his first year as a high school counselor. In 1981, he moved to the college level, eventually becoming a director of admissions. He has since returned to the high school arena as a guidance counselor, a job he continues to enjoy today.

Out of these experiences, Palmasani created the Financial Fit program to reverse the trillion dollar student debt problem—a problem that had no proven solution before now. His ideas have already helped more than 200,000 families keep college affordable, making it possible for students to graduate without excessive debt.

He is a member of NACAC, IACAC, and the College Board. Palmasani has been featured in the Boston Herald, the Chicago Tribune, Yahoo Finance, WGN-TV, WTTW-TV, CBS’s Monsters and Money in the Morning, and is the author of Right College, Right Price.